Flagship program · 12 weeks · application only
Build your winning streak
In twelve weeks, build a personal operating system that converts one important ambition into consistent weekly execution. Without depending on crisis, deadlines or motivation.
This is for you if
- You perform well on the outside and know something is structurally off on the inside.
- You have read the books. Insight is not your bottleneck, consistency is.
- You have one ambition that deserves twelve serious weeks.
- You are done outsourcing your discipline to deadlines and adrenaline.
This is not for you if
- You want motivation content or a hype community.
- You want someone to promise transformation in seven days.
- You are hoping insight alone will finally do it this time.
- You need clinical support rather than coaching.
Twelve weeks, one arc
This is where you install, practice and live the Shift7 OS. The program walks the seven shifts in order, at working pace: diagnose, choose, rebuild, execute, integrate. Many people arrive here after five days at Villa Flow; the direct route works too.
Weeks 1–2
The SHIFT Scan
A structured diagnostic across all seven shifts. What keeps returning, what story sits behind it, what your current system actually produces. You leave with a current-state map most people have never seen of themselves.
Week 3
One outcome, chosen
One 90-day outcome. Not five. Focus is not only concentration. It is exclusion, and the good ideas you park get named out loud.
Weeks 4–5
Identity & state work
Who would naturally create this result? What evidence would make that identity credible? Plus a state protocol: sleep, energy, stress, recovery. No performance advice on top of an empty battery.
Weeks 6–8
System design
Minimum behaviors, cues, environment redesign, calendar defaults, a weekly review that takes 20 minutes and actually happens. A system is only useful when it makes action simpler.
Weeks 9–12
The streak
Execution rhythm with tracking, accountability and course correction. You build the streak, break it, and learn the skill that matters most: restarting fast, without drama.
Week 12
Integration
The system becomes yours, not the program's. What continues, what changes, when you review. You leave running an operating system, not missing a coach.
What you leave with
- Your personal Shift7 map
- One defined 90-day outcome
- Habit + environment design
- A 20-minute weekly review ritual
- The winning-streak tracker
- A restart protocol for bad weeks
The differentiator
The skill is not never breaking the streak. It is restarting fast.
A winning streak is not luck and not perfection. It is a series of repeatable, intentional wins that generate momentum. That is what you build here.
Most programs teach you how to start. Almost none teach you how to restart, and restarting is the whole game. Miss a week and the protocol kicks in: no moral judgment, find the break point, shrink the behavior to its minimum version, restart within 48 hours, record the lesson. That is what makes the streak yours for good.
The investment
€2,900 or 3 × €1,050
Twelve weeks, weekly 1:1 cadence, the full system build. If you start within 14 days of a Villa Flow retreat, €500 of your retreat comes off the program: €2,400. Integration decays; the deadline is the method, not a sales trick.
The honest position
You would be in the first cohorts.
That means no wall of testimonials yet. It also means more of Floris's attention per person than there will ever be again, and a founder-cohort relationship with the method while it sharpens. We would rather tell you that than fake social proof.
Fair questions
How much time does it take?
Plan for one session per week plus the daily minimum behaviors you design, which are deliberately small. If you have time to scroll, you have time for this. That is not a slogan, it is the design constraint.
Is this therapy?
No. This is coaching focused on behavior, systems and performance. It does not diagnose or treat mental-health conditions, and if your situation needs clinical support, Floris will say so plainly and point you toward it.
What if I fall off in week six?
You will fall off at some point, and that is inside the design. The program explicitly teaches restart behavior: no moral judgment, find the break point, shrink the behavior, restart within 48 hours. The streak that matters includes the recoveries.
Why is there no price on this page?
Because the first conversation is about fit, not persuasion. You apply, Floris reads it, and if it fits you talk and get the full details including price. No funnels, no countdown timers.
Who is this NOT for?
People looking for motivation content, a hype community, or someone to do the work for them. If you want another dopamine hit of inspiration, this will disappoint you. It is a system, and systems are gloriously boring.
Twelve weeks. One ambition.
Tell Floris what you want to build and what keeps getting in the way. If it fits, you talk. If it doesn't, he says so.